My Resume

September 2023 – Present

Senior Digital Marketing Manager, Garrett Popcorn Shops

  • Leading strategy and execution of marketing campaigns across channels including email, paid search, display, paid social, affiliate, and web.
  • Creating and managing campaign calendars and plans, collaborating cross-functionally to meet deadlines.
  • Managing the annual digital paid media budget.
  • Tracking KPIs, reporting on campaign performance, and making ongoing adjustments to improve.
July 2022 – August 2023

Digital Marketing Manager, Garrett Popcorn Shops

  • Tested new paid social and display channels, optimizing creative and driving incremental revenue.
  • Oversaw digital content creation, reviews, and approvals across channels.
  • Continuously optimized the email and SMS channels, running day-to-day from content development through measurement.
  • Managed ongoing content updates and landing page creation.
NOVEMBER 2021 – July 2022

Content Manager, Garrett Popcorn Shops

  • Managed and optimized content across digital marketing channels including e-commerce website and email.
  • Developed annual digital advertising budget and reported results.
  • Executed paid media strategies, working to improve advertising ROI.
  • Analyzed data and led projects to increase conversion rate, average order value, and improve user experience.
JUNE 2019 – NOVEMBER 2021

Marketing & Communications Manager, Multilingual Connections

  • Spearheaded a successful rebranding and website redesign strategy, increasing monthly organic traffic and qualified leads.
  • Developed communication strategies, increasing web conversion rate on average by 25%.
  • Led social media strategy, increasing follower count by 20%.
  • Managed agency relationships and oversaw the creation of content and marketing materials, including blogs, emails, and video materials.
  • Executed online advertising strategy via paid search, social advertising, and across advertising partners.
JULY 2018 – April 2019

Digital Marketing Specialist, Pop Pop Shoppe

  • Generated thousands of dollars in sales monthly from online marketing campaigns.
  • Planned and implemented digital campaigns, including social media, display, and search advertising.
  • Developed layouts of communications such as online newsletters, events, and sales materials.
  • Managed several e-commerce websites to generate revenue and sales leads using WordPress and Squarespace.
AUGUST 2017 – MAY 2018

Public Relations Associate, Inuvo, Inc.

  • Researched, wrote, and submitted award nominations to generate publicity for Inuvo in the local community and the advertising technology industry.
  • Created a social media strategy, generated monthly content, and managed online communications to build social media engagement with the brand.

Education

Master of Arts in PR and Advertising, 2023
Bachelor of Arts in Strategic Communications, 2017

Skills

  • Project Management
  • Campaign Planning
  • Email Marketing
  • Social Media Marketing
  • Blog Writing
  • CMS Management
  • Data Analysis
  • Graphic Design
  • Video Editing
  • Content Maketing Certified
  • Budget Planning

Software

  • MS Business Suite
  • Adobe Premiere
  • Adobe Photoshop
  • Adobe Indesign
  • WordPress
  • Squarespace
  • Mailchimp
  • Facebook Ads
  • Google Ads
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